Added referral program variables to email templates 📩

Since we launched the refer-a-friend tool and the email template editor we decided to add some new variables to some of the email templates to allow you to encourage your customers to share their unique link directly from the automated email communication with them as well.

We have also updated the default email templates to match this change so if you have an enabled campaign your customers will begin to see their unique shareable link giving you more exposure for your campaign quicker to help you grow quicker!

Referral tool bug fixes 🐛

Since launching the new features we've been on a 🐛 hunt and managed to squash a bunch.

Here's the summary:

  • We fixed an issue with the referral program settings form not appearing correctly on Firefox
  • We fixed an issue where empty values were causing issues with the referral reward amounts
  • We fixed an internal issue where customer balance history was storing slightly incorrectly in our database
  • Fixed another less critical issue where if the subscription started in the future at checkout combined with a referral discount there was unexpected behaviour (but still worked correctly in the end)
  • We also fixed some other minor issues that didn't affect anyone apart from annoy us! 🙄

We're always trying to make sure things work smoothly and correctly, so thanks for reporting any issues you're encountering!

Lots of improvements this September ✨

I know we've been quiet the last few months, but we have made huge progress quietly. Which is why we've been quiet 🙂. You can see our major feature announcements in the changelog, but we've also made a lot of general improvements to the platform.

Let's summarise quickly:

  • Under the hood improvements: we've been doing some house keeping, improving code, tidying and optimising.
  • Bug 🐛 fixes. We squashed a bunch of bugs. Thanks for reporting those!
  • We've made some minor UI improvements to the admin interface to make things that little bit easier for you to run your business.
  • We've been working on some other things that we're going to be revealing soon.
  • We've worked on improving our deployment strategy and internal processes to speed things up so we can get releases out quicker and with less failure points.
  • We've been doing some soul searching as well, it's always a good time to do some soul searching when you're a small awesome business looking to do rocking things!

Onwards and upwards, more to come.

Thanks for keeping up to date and using Subbly to run your awesome business!

-Stefan

Email template editor 💌

Another feature by popular demand: the ability to edit the automated emails that get sent out to your customers!

Well now it's here! You can edit the HTML of the emails that are automatically sent out in the settings -> emails section. You can also toggle emails on and off if you don't want the customer to receive the email either. But be careful turning emails off might increase disputes or cancellations – think about your customers experience.

It's super easy to use. And the best part? We've implemented the templating language Twig (the same one we use for our theme engine) so you can add variables (e.g. {{customer.first_name}} and conditional logic (e.g. {% if customer.first_name == 'Stefan' %} insert sentence... {% endif %} to make the emails more intelligent and dynamic! Be aware though that emails must be HTML and new lines will not appear on your emails when they are sent to customers.

So to summarise:

  • You can edit the content of the emails sent to customers automatically
  • You can toggle emails on and off to stop them from being sent to customers
  • You can edit the content HTML
  • You can use the Twig templating language to output variables (shown on the side of each template when you're editing it) and to allow conditional logic (e.g. show a friendly sentence if the customer lives in Los Angeles based on their address).

Refer-a-friend campaign tool 👫

By popular demand, we have introduced a refer-a-friend tool. It's version 1, but will instantly help you grow your business. This tool allows your customers to easily invite their friends and both get rewarded for it! This can be a super effective way to reduce your marketing costs. The power of word of mouth marketing is a wonderful thing.

First some definitions!

Referrer = the person who invites their friend to be a new customer to your store.

Referee = the friend who is referred by the referrer and is the new customer to your store.

How does it work?

  1. You as the merchant need to enable it and set the rewards (both for the referrer and the referee).
  2. Your customer can get their unique link from their login area, or at the end of their checkout and shares it with their friends.
  3. If their friend clicks the link and goes through the checkout and purchases from your store then both the referrer and referee will be given a cash reward (based on your settings in the admin). This cash reward balance will be deducted from future payments.

How much does it cost?

There is an additional percentage transaction fee the first one-time product purchase or subscription purchase for the new referred customer (referee). If it's a subscription then the additional percentage transaction fee will apply for all payments during the active subscription term.

The additional percentage transaction fee amounts are as follows:

  • Launch: 5%
  • Grow: 3%
  • Scale: 1%

All older plans or other non-standard plans will default to 5%.

This fee is to cover the cost for maintenance and development of our product and this feature and it's future improvements. It should still work out more affordable than using a third party referral tool. But let us know if it doesn't!

We're improving our changelog 🎉

Big news today, we're starting a public changelog so you're always up to date with all the updates, improvements and fixes that are made in Subbly.

Even though we work on Subbly all the time, sometimes it may seem that not much is happening. This changelog is here to improve that very important part of the communication between you and us.

You'll always receive an update when we change something in the widget, or if needed all thing's we've changed is available on our public changelog page.

Looking for the old changelog?

If you're looking for the older changes, you can login to the admin and view the old changelog.

No published changelogs yet.

Surely Subbly will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree