Changes 4/5/20 - 5/4/20

New month, new batch of updates, improvements, and some glitch and UI fixes as well ๐Ÿ˜Ž

โœจ New things

  • We added the brand new action for the Automations facility for all merchants who are currently using Billing Engine version 2. If you're using Automations, you are now able to Apply Coupon through an automation if certain criteria are met. For more info refer to the help article here:

๐Ÿงผ Improvements

List of UI improvements on the admin panel is long this time as we dedicated some time to add some important improvements based on your feedback.

  • We've added more columns to the CSV export for easier management of your customers and orders. New columns that are added to the export are Gift Message for gift orders, Order Date, ie., when the order was created, Date Cancelled and Cancellation Reason. This will make order management much more easier ๐Ÿ˜Š
  • It is now possible to see the future shipment orders on the Orders section as well which will make it easier for you to forecast future shipments ๐Ÿšš
  • We've added the password reset prompt when customers try to change their passwords. Lack of any confirmation prompt was causing lots of confusion with customers beforehand.
  • It is now possible to filter customers and corresponding orders based on pricing option (sub-product), and not only based on the parent product as was the case before (for example, when you have multiple variations of the same subscription product, offered on a monthly, quarterly and annual basisโ€ฆ)
  • It is possible to filter one-time orders on the Orders tab now as well ๐Ÿ™
  • Future tax estimate and taxes are now being properly itemized on the checkout for the merchants who are on the Billing Engine v2.

๐Ÿ› Bugs

  • Sorting by name facility on Orders section is now working as expected ๐Ÿ‘
  • Whole bunch of typos and stray links were corrected and fixed on the admin (thanks for all your reports ๐Ÿ™Œ)
  • We've dealt with that strange bug that made it impossible for you to set the delay for Automations events properly (for those who are using Automations)
  • We've also enabled all subscription and one-time products in the drop down list for Automations
  • There was a bug on the Analytics section where the displayed currency in some cases didn't equal the actual store currency. This bug is no more ๐Ÿ”ซ
  • It is no longer possible for the merchant to add an empty survey to the product, which was previously resulting in blank checkouts, which was super confusing.
  • We've squashed a couple of minor bugs and glitches for the merchants who are already transferred and using Billing Engine v2.

โšก Other Subbly Things

  • As you can see for yourself, there is lots going on around the brand new Billing Engine v2. If you're a long-term merchant and you're already running your store on Subbly for some time, you haven't been transferred to it. yet. But don't worry ๐Ÿ˜Š We're working on the migration process as we speak and we'll look into transferring all merchants to the new version of the billing engine. More information to come soon ๐Ÿ’ฌ

Changes 2/7/20 - 5/3/20

โœจNew things

  • We added a new MRR chart (Monthly Recurring Revenue) to your analytics and re-arranged the colours to make it more intuitive
  • ๐ŸŽ‰We have rolled out Billing Engine Version 2.0 ๐Ÿ‘, which is now in use for all new signups. The migration facility will be available for existing users in the very near future. This one is a monumental project, despite not being obvious on the surface initially. We have invested over a year working on this, there are huge benefits of this to come over the next half of the year.


  • Security has been increased in specific areas
  • Various UI improvements to the admin interface

๐Ÿ›Bug fixes

  • Patch for Billing Engine version 1.0 where too many line items on the invoice caused missing orders. Please note: this will be the last patch applied to Billing Engine version 1.0 except for critical patches as it is now at the end of its life cycle.

โšก๏ธOther Subbly Things

Changes 12/20/19 - 2/7/20

Hey rockstar, did you think we were quiet? That's because we're megaaaa busy making things better and better for you.

In this release we rolled out the following:

โœจNew things

  • New TaxJar app on the Subbly app store, so you can improve your sales tax filing process


  • Lotssss of admin UI improvements, including improvements to the mobile experience
  • Better on-boarding experience when setting up of your Subbly store
  • New billing history widget so you can retrieve your past invoices
  • Under the hood changes in preparation of Billing Engine Version 2.0

๐Ÿ›Bug fixes

  • Patch implemented for bug where when batch changing renewal dates for incoherent subscriptions (e.g. billing every 3 months, shipping monthly) it would result in missing orders.
  • A checkout success layout issue resolved
  • And more minor bugs

โšก๏ธ Other Subbly things

  • New episodes on the podcast
  • A new team member joined since last update
  • Approximately 1,120 hours of rock music were played whilst these changes were being made
  • Our founder launched a new vlog which shows some behind the scenes stuff

๐Ÿ“… What's coming up

  • Billing Engine v2 is coming out soon, notices and details will be shared soon.
  • New apps on the app store

Dashboard Update โœจ๐Ÿงฝ

In light of the new analytics suite we launched this week, we have updated the dashboard. Here's what's changed:

  • We removed the 2 charts on the dashboard
  • We added a "Most recent orders" section
  • We added a "Most recent subscriptions" section
  • All sections link out to view the full section in the admin for quick access

New Analytics Suite ๐Ÿ“ˆ๐Ÿ“Š

Today we have a big releaseโ€ฆ cue the rock music! ๐ŸŽธ๐ŸŽ‰

Run your business like a rockstar, with confidence, with the new Subbly Analytics dashboard.

Subbly Analytics


  • Compare date ranges
  • Hourly updates
  • Day, week and month resolution of data


  • Revenue
  • Churn
  • New cancellations
  • Active subscriptions
  • New customers
  • Pageviews
  • Abandoned carts
  • New subscriptions
  • Churn insights (why people cancelled)

Coming soon

  • MRR (Monthly recurring revenue)
  • LTV (Lifetime value)
  • And moreโ€ฆ


  • The dashboard icon has been changed
  • The analytics icon is the old dashboard icon

Let us know what you think!

Keep rocking on! ๐Ÿค˜

Changes 11/8/19 - 11/20/19

  • The new Pirate Ship app has been added to the app store for all your affordable shipping needs. Pirate Ship is the preferred shipping platform for subscription box entrepreneurs.
  • We moved the ShipStation settings into an app in the app store as well
  • Shipping info field on the product settings now shows on the checkout as well as the customer login area now so you can make important shipping info visible to your customers. If you donโ€™t fill it out this info wonโ€™t appear on the checkout.
  • Bug fix for settings page where you couldnโ€™t save has been resolved.
  • A bug was fixed with Google Analytics app, which in some rare cases wasnโ€™t loading correctly.

Archived Surveys, Questions & Answers

This is a small update to make things more clear for when doing fulfilment and to make managing customers easier.

Archived surveys, questions or answers will have "Archived" labels when shown in the admin, shipstation and the orders api.

Additionally, you can now filtering subscriptions and orders by archived surveys, questions and answers as well!

Please note as of just now, all archived answers will still not be included in the customizations line item calculation at the time of renewal.

Bug hunt ๐Ÿ›๐Ÿ”ซ + Improvements

We have been seriously busy for the previous couple of weeks. We grabbed our laptops and went on a bug hunt and managed to squash lots of bugs that were giving you a headache ๐Ÿ˜ต. Please find the full list of what we managed to do below ๐Ÿ‘‡ (apologies upfront, this is going to be a loooong list):

  • We've fixed the Settings tab on the Cart Abandonment section which is now fully operational.

  • Managed to isolate and to put a patch in place for the problem where bulk renewal change function was changing renewal dates for the entire customer list, and not only to the selected few. Tested it extensively, it's working now as expected ๐Ÿ‘

  • Product label inside your Subbly admin is now showing whether the product is live or offline based on the product settings.

  • Very important oneโ— We've fixed some edge case scenarios where up sell step wasn't showing on the checkouts.

  • Fixed a couple of minor typos and spelling errors on both the checkout and the customer login area ๐Ÿ“

  • We've fixed the Google Analytics's App conversion event value vs. label.

  • We deployed a fix where you no longer have to re-upload the image to the product page after you change anything else on it (description, title, etcโ€ฆ) which was super annoying.

  • At the same time, fixed a caching issue where your offline or archived products still appeared on the live site.

  • Fixed the formatting for non-UK English alphabet characters that were returning some weird values on the CSV export ๐Ÿ˜Š

  • Added a skipping functionality for some of the recently introduced billing/shipping frequencies such as every 4 weeks. These customers are now also able to skip their next payment from inside the customer login area.

  • Your store's subdomain on your general settings page is now updating based on what site is set as active.

  • An important oneโ— We made some changes to the logic where next shipping date is displayed on the customer login area to fix some discrepancies where system was showing an actual future date or inaccurate date.

  • We fixed a bug which was making Terms and Conditions page inaccessible from your admin, you can see the template for T&C's again from the Privacy Center.

  • We've changed the UI where dates on your admin appear from timestamp approximation (in 2 weeks) to an actual DD/MM/YYYY format now ๐Ÿ“†

  • We added a condition where Pause or cancel anytime caption now doesn't appear if you're utilizing commitment period for your subscription products.

  • We've added a Go back to store button on both the success page of the checkout and inside customer login area because you asked for it ๐Ÿ˜‰

  • We've put a lot of time into improving our server architecture for scalability and reliability. This is also on-going but a large portion of improvements have been implemented for your peace of mind ๐Ÿง˜โ€โ™€๏ธ.

  • And lots of minor changesโ€ฆ ๐Ÿ˜Ž

As always, if you're experiencing some inconveniences with the UI/UX on the platform or you simply feel there's something we could do better, feel free to reach out to our support team and we'll look into it as soon as we can ๐Ÿ‘€

Churn Optimization Insights ๐Ÿ“‰

Want to really understand when and why your customers are cancelling?

Then we have the solution! ๐Ÿค˜ Today we introduced "Churn Insights" so you can analyse when and why customers cancel, and then come up with clever ways to optimize to reduce churn.

Here's an example of what it looks like:

example churn insights

And here's how you can use itโ€ฆ

You can filter by:

  • Product
  • Cancellation reason
  • The date period the subscription was cancelled in
  • Days, weeks or months

And then you can see the subscription cancellation reasons plotted against the time since the subscription started. ๐Ÿ™Œ

Changes 9/11/19 - 27/11/19

New Features

  • New condition for Automations to run automations based on if a subscription is a gift or not

Bug Fixes

  • Issue with refer-a-friend settings panel has been fixed